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Press the button, one more time!


The apparel shop was on fifth floor, so I chosen to take elevator. I reached to the elevator wall and pushed the button to call it. Light flashed on the little screen, but the elevator didn’t come, few minutes passed.

I thought there might be some technical issue, so I pressed the button again, light flashed again, few more minutes passed and yet it did not come.

I wondered what’s wrong. Thought I should take staircases, but I thought to ask mall staff girl if the lift is dysfunctional. But she said it’s working perfectly. She in fact said that she saw so many people successfully going there till a few minutes before when she last noticed.

I pressed the button again.  Light flashed again, few minutes passed, and this time, it came. Door opened. I hopped in quick and finally reached on the fifth floor.

So was the request to call not registered when I pressed the button first two times? I don’t know. What I know is that it came when I pressed it for the third time, and if I’ve not pressed it for the third time, it would perhaps not come (it would have come perhaps, but I don’t know)


As I hopped out, I began thinking how similar our lives are. More often than not, when we get into a work, business or relationship we do it once with full excitement and many times we don’t get the results that we want in the first attempt. Sometimes we choose to do again, this time with lesser excitement, and if at all we don’t get the results in second attempt too, we start doubting our ability. We start blaming the situations and sometimes even starting to doubt/blame luck/fate as a reason of our failure.

This happens in all areas of our lives. Whether while starting new exercise routine, starting new business, while selling product to a potential client, proposing someone for marriage/relationship, when asking for salary raise, when writing a code for some software/program, so on and so forth.

When it does not happen in first few attempts, we give up.

We fail to realize that it just needed one more attempt for being successful.

We fail to remember that the history is filled with examples of people who could become wildly successful only because they did not stop when they failed several times before getting success. While Ford is today known for his innovative assembly line and American-made cars, he wasn’t an instant success. In fact, his early businesses failed and left him broke five times before he founded the successful Ford Motor Company.

Colonel Sanders of Kentucky Fried Chicken fame, Sanders had a hard time selling his chicken at first. His famous secret chicken recipe was rejected 1,009 times before a restaurant accepted it.

Thomas Edison made 1,000 unsuccessful attempts before successfully inventing the light bulb.


There are so many such examples in fact. If these people have given up, what they did would have never been possible.  Even if you feel badly drowned in business, deeply broken in relationships, utterly frustrated of not been able to find the job of your choice, don’t give up. The secret to succeeding is Try one more time.


“At that darkest moment, while drowning in the Abyss of Emotional Bankruptcy, reflect on this universal truth: the difference between success and failure

is one more time.”

― Ken Poirot


Either you’re calling the elevator, working through a broken relationship or writing that programme you could not write all this while, press the button one more time before you even think about giving up.  remember that Success has to happen if you choose to persevere.

So what is it that you’re tired doing and thinking to give up? I say, try it, One mor time!



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